[Brand story] It’s not a paste but a balm for your teeth! Tooth Balm Toothpaste’s sensorial balm texture elevates your brushing experience with a rich feel each time you use it. Featuring specially blended flavors and scents developed by professional perfumers, Tooth Balm Toothpaste delivers a luxurious aroma that reinvigorates your oral care routine. What’s more, its vintage-inspired design is perfect for bathroom shelfies. Flavored by professional perfumers, this Charcoal Eucalyptus Mint tooth balm is like a detox spa for your teeth. It’s not a paste…it’s a luxurious balm, lusciously textured with rich flavor and a sparkling fresh aftertaste. Not to mention, the phosphate formula will make your smile super bright. Fluoride-free, cruelty-free and paraben-free for your green and healthy life. 3.5 oz. net wt. Want more flavors? Brush up with Perioe Tooth Balm Toothpaste in Lemon Basil Mint and Earl Grey Tea Mint. [TO USE] Brush thoroughly, preferably after each meal but at least twice a day or as directed by a dentist or physician.